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| DMR was founded and developed by Mary Beth Merrin. From a new venture in 1995, we have become an award-winning, full-service marketing research and brand-building company with a track record of success for clients in the corporate and association sectors. | Decision Making Research—DMR – is known for its ethics and commitment to client service. Since its beginning in 1995, DMR has been providing a broad range of clients with strategies and insight that drive their businesses forward with research for increasing membership and revenue growth rates, raising brand awareness and selection, improving website and sales closure rates and raising market share and return on investments (ROI). | ||