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Inside Intelligence:
Internal Views of a
Department’s Role
[Click to Download PDF]
“Customer satisfaction surveys are fine, but with DMR's help we were able to uncover so much more
information about how our government relations function was perceived by our various business units, how we fulfilled the value proposition and what we could do to be even better. As a result of DMR’s work, we are now ready for Prime Time on the Philips Intranet."
Tom Patton
Vice President, Government Affairs
Philips |
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Royal Philips Electronics is one of the world’s largest electronics companies and a global provider of color television sets, lighting, electric shavers, medical diagnostic imaging, patient monitoring, and on echip TV products.
Objectives
Philips commissioned DMR to:
- Identify the perceived role of government relations, its value and how it could better meet internal client needs.
- Help prioritize future activities and better meet
the needs of internal clients.
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Process
DMR conducted one-on-one, in-person tape recorded
interviews with the presidents, senior vice presidents and group chairmen of Philips operating units, including: Advanced Technologies, Components, Consumer Electronics, Lighting, Medical Systems, R&D, Norelco, and
Semiconductors.
Results
The results confirmed some preliminary hypotheses, but
contained some surprises as well. Government Relations
was seen as playing a pivotal role in:
- Selecting appropriate courses of action in R&D
efforts to ensure compliance with current and
emerging global regulatory standards – and thus
protecting the value of costly R&D efforts.
- Alerting business units to legislative or regulatory
provisions in the formative stages to pre-empt or dilute
adverse consequences.
- Helping Philips achieve a competitive advantage
in the marketplace and establishing Philips’ role as
a world leader in its industry sectors.
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