What We Do Mary Beth Merrin, Ph.D. | President and Founder of DMR


  • Founded and developed DMR from a new venture in 1995 to an award-winning marketing and research company with a track record of success for clients in corporations, associations and the US Federal Government

  • Serves as CEO and generated high double-digit revenue increases year over year

  • Winner of the prestigious Ethics Award in Business (2004) from HR Leadership Washington

  • Winner of the coveted Service Business of the Year Award (1998) from the Washington Post, Washington Business Journal and Fairfax County Chamber of Commerce

  • Winner of the Pro Bono Service Award (2006) from Forty Plus, DC

  • Ten years of senior executive experience at Marriott Hotels International

    • Vice President of Research for Marriott International — in charge of research and division operating priorities for Marriott Hotels Worldwide, including Marketing, Operations, Pricing, Food and Beverage, New Product Development, Human Capital, and the Globalization of the Marriott Brand

  • Three years of senior executive experience at Choice Hotels International

    • Department Head of Marketing Research and Consumer Information Systems — in charge of all research and consumer information systems including: Marketing, Promotions, Advertising, E-Commerce And Web Site Sales Closure Rates, Reservations, Food And Beverage, New Product Development, Brand Identity, Customer Satisfaction, and Monetizing the Impact of Strategic and Tactical Initiatives of this franchise of ten hotel brands



 
  • Advisory Board, Member, University Maryland, University College (UMUC)

  • Advisory Council Member for the Bureau of Transportation Statistics and the Bureau of the Census. US Department of Commerce, US Department of Transportation

  • Ph.D., Phi Beta Kappa, and Magna Cum Laude, George Washington University and The Catholic University of America

  • Numerous publications in national journals on methodological issues in survey research

  • Featured speaker on business and motivational topics for annual business meetings, educational institutions, business panels, radio talk shows, chamber of commerce seminars, marketing associations, research methodology groups