header
 
 
Award Winning Marketing
WHAT WE DO
Dr. Mary Beth Merrin founded DMR in 1995 after serving as Vice President of Research for Marriott Hotels and Resorts in marketing, customer satisfaction, human capital, food and beverage, operations, new product development, pricing and the globalization of the Marriott brand.

Dr. Merrin worked closely with the operations teams in each of these areas to implement new strategies and secure the identity of the Marriott brand.

She is widely known for her ability to provide substantial revenue increases for clients. She is a sought-after speaker and business communicator. Professional awards in client service, expertise and ethics play a prominent role in her career.
Mary Beth Merrin

Decision Making Research is an award-winning
marketing research and brand-building firm.

With DMR you can:
  • Be confident you’ve made the right decisions.

  • Replace questions with answers.

  • Have the satisfaction of achieving
    measurable results.
DMR moves US and global organizations ahead of competitors with research for revenue growth and return on investments.

The DMR advantage comes from three areas:
  • Marketing: We find “the message behind the message”
    —the competitive difference that makes you a brand.

  • Operations: We translate “the difference” into
    what you do – the tangibles you deliver.

  • Human Capital: We make the difference come alive
    and motivate employees to sustain your brand.
PARTIAL CLIENT LIST
AARP
Arlington Convention Center and Visitors’ Bureau
Accenture
Balmar Printing
Blood Centers of America
Center for Retail Studies – Texas A&M University
Children’s Concierge
Compucare/Quadramed
Datatel
European American Business Council
Fairfax Opportunities Unlimited
Federal Information Technology Services
Fidelity Investments
Goodwill Industries International
The Graduate School, USDA
GSA - IT Services
GTE
 IBM
John Hancock Funds
KSV Communications
Landmark Technology Services
Learning Tree International
Legal Times
Marlo
Marriott
National Association of Foreign Trade Zones
NewMedia Communications
On-Line Investments
Philips Electronics
Rugs Direct – ecommerce
Security Ink Corporation (SICPA)
Sheraton Hotels
Sleep Number Bed
US Department of Agriculture
US Department of Education